Alex Rivière's Guide to Summer Travel: The Insider Places to Visit and Everything to Pack
Our take

Alex Rivière's guide to summer travel, as detailed in her itinerary, offers a compelling glimpse into a world of understated luxury and curated experiences—a sensibility increasingly sought after by those seeking a departure from the performative travel trends dominating social media. Rivière, founder of Alex Rivière Studio and a resident of Lake Como, embodies a quiet confidence in style that resonates with a desire for authenticity. Her recommendations, encompassing both destinations and packing essentials, underscore a belief in timeless elegance over fleeting trends, a sentiment echoed in pieces like Trust Alexa Chung to Make This "Cheap" Shoe Trend Look Incredibly Expensive, which demonstrates how elevated style can transform even seemingly simple pieces. The focus on European sophistication, particularly Italian charm, positions Rivière as a tastemaker for a discerning audience weary of the oversaturated influencer landscape. This curated approach to travel, prioritizing atmosphere and feeling over ticking off a list of Instagrammable locations, aligns perfectly with the broader cultural shift towards mindful consumption and a rejection of ostentation.
Rivière's emphasis on “what to pack” further reinforces this philosophy. It’s not about a suitcase overflowing with the latest runway pieces, but rather a carefully considered selection of versatile staples that can be effortlessly styled for various occasions. This echoes the ongoing conversation around “quiet luxury,” a movement that prioritizes quality craftsmanship, timeless design, and subtle elegance over overt branding. The article’s inclusion alongside other editorial pieces – such as I Was Gatekeeping Summer’s Prettiest Dress Trend, Until Every It Girl Started Wearing It – highlights the growing appreciation for understated femininity and effortless chic. The shift away from maximalism and towards a more refined aesthetic is clearly influencing not just fashion but also travel aspirations, with individuals increasingly seeking experiences that are both enriching and aesthetically pleasing, but without the pressure to document every moment for public consumption. This speaks to a deeper desire for genuine connection and personal discovery, rather than the validation of likes and follows.
The broader significance of Rivière’s guide lies in its reflection of a changing consumer mindset. The relentless pursuit of the “next big thing” feels increasingly exhausting, and there's a growing desire for experiences that nourish the soul rather than fuel social media feeds. Rivière’s approach—rooted in European heritage and a commitment to timeless style—offers a refreshing antidote to the often chaotic and fleeting nature of contemporary travel trends. The fact that she’s based in Lake Como, a region historically associated with both beauty and refined living, further enhances her credibility as a source of inspiration for those seeking a more sophisticated and authentic travel experience. The appeal extends beyond just fashion; it encompasses a lifestyle centered on intentionality, appreciation for craftsmanship, and a quiet confidence in personal style.
Ultimately, Alex Rivière's travel guide isn't just about where to go or what to pack; it's a statement about how we choose to experience the world. It embodies a movement away from performative travel and towards a more mindful and elegant approach to exploration. As we continue to see a backlash against the excesses of consumerism and social media, it will be fascinating to observe whether this emphasis on quiet luxury and curated experiences becomes even more pronounced, shaping not only travel trends but also broader aspirations for a life well-lived. Will the desire for authenticity and understated elegance continue to gain momentum, or will the pull of fleeting trends prove too strong?
While we’ve already made some predictions about the biggest trends that will influence shopping, editorials, and the red carpet this season, summer style is top of my. To get a firsthand look at the top destinations for summer and exactly what to pack, we turned to Alex Rivière, the founder of Alex Rivière Studio. Rivière is based in Lake Como, Italy, and is known for her elevated style that infuses European sophistication that transcends trends. She brings a sharp eye for resortwear to her namesake brand and is often pictured in beautiful locales wearing the latest designs.
Here, she is weighing in on the top places to visit for summer 2026, including the insider places to have on your itinerary and her personal recommendations for what to pack. Ahead are the four destinations she suggests in Europe and Africa where you can expect stylish in-the-know travelers to visit.
Mallorca

On the itinerary: Stay in Hotel Son Net, dinner in Cap Rocat, walk around Palma, hike in Formentor."

On the packing list: Linen tunics, denim shorts, silk dresses, lots of bikinis, raffia bags, suede babouches, sunglasses, hiking shoes.

St. Moritz

On the itinerary: Dinner at Chesa Marchetta, play golf in Samedan, swim in the lake of Silvaplana, hike to the Segantini hut.

On the packing list: From a bikini to a warm jacket. Shorts, plaid shirts, and T-shirts during the day, and Austrian jackets in the evening.

Tanzania

On the itinerary: Stay in Singita tented Camp ‘Sabora’ and Sasakwa Lodge. Combine morning drives with evening drives, both are very special. Have dinner next to the fire at night, listen to the beauty of nature.

On the packing list: Beige, khaki, and white should be your palette. Layering will be your best ally. Warm socks, walking shoes, anti-mosquito spray!

Scotland

On the itinerary: From Oban to Kerrera, with detours to Iona to visit its historic abbey and to Eilean Donan Castle, one of Scotland’s most iconic castles. And for golf lovers, few places rival the beauty of the Highlands — The Ardfin Estate remains our absolute favorite.

On the packing list: Boat shoes and wind/waterproof jackets are a must, soft cashmere jumpers, and a bathing suit for the brave.
Read on the original site
Open the publisher's page for the full experience











