All Our Editors All Agree: This Is the Dress Style of the Summer
Our take

The cyclical nature of fashion is undeniable, but the resurgence of broderie anglaise as *the* dress style of the summer feels particularly resonant with the current cultural mood. It’s more than just a trend; it's a visual embodiment of a desire for effortless elegance and a return to craftsmanship. We've seen similar sentiments manifest elsewhere, like in the quiet luxury movement exemplified by the recent popularity of the French summer bag Suddenly, Stylish Women All Over the World Are Carrying the French Summer Bag That Screams Quiet Luxury , illustrating a broader shift away from ostentatious displays of wealth and towards understated sophistication. The delicate embroidery, often found on lightweight cotton or linen, whispers of sun-drenched afternoons, leisurely strolls, and a timeless aesthetic that transcends fleeting fads. It’s a style that speaks to a considered approach to dressing—a preference for quality over quantity, and enduring style over momentary trends. This aligns perfectly with the feeling of freedom and self-connection we’ve been observing in our community, a desire to curate a wardrobe that feels authentic and reflects an inner sense of calm.
The rise of broderie anglaise also neatly dovetails with the broader print trends gaining traction this season. While polka dots held sway for a time, the shift towards more nuanced and textured patterns is evident, as highlighted in Spotted in Paris and London: The Print Trend That’s Taking Over From Polka Dots This Summer . Broderie anglaise isn’t a print in the traditional sense; it’s a technique that *creates* a visually interesting surface. Yet, it shares a common thread with these evolving print preferences – a move away from bold, assertive graphics towards a more subtle, almost artisanal aesthetic. This subtle shift reflects a deeper cultural sensibility; a move toward appreciating the beauty of imperfection and the artistry of handcrafted details. Even the pairing of this dress style with specific footwear trends, like the elegant shoes elevating cropped flared jeans Cropped Flared Jeans Are Trending—This Elegant Shoe Trend Makes Them Look Chicest , underscores the intention to build a complete, thoughtfully considered look.
Beyond the immediate visual appeal, the enduring presence of broderie anglaise speaks to a longing for a simpler time, a romanticized vision of summer holidays and carefree days. It evokes a sense of nostalgia, not necessarily for a specific era, but for a slower pace of life and a connection to nature. The airy fabrics and delicate detailing feel inherently feminine, but in a way that avoids being overtly performative. It's a quiet confidence, a comfortable assurance in one’s own style that doesn’t require constant validation. This resonates strongly with our focus on embracing femininity as power, not performance – a key characteristic of the voice we cultivate. The style feels inherently "my world" rather than "look at me," implying a refined lifestyle without resorting to overt displays of luxury. It's a visual shorthand for a specific sensibility—a taste for the understated, the authentic, and the beautifully made.
Ultimately, the pervasive embrace of broderie anglaise dresses this summer suggests a broader trend towards a more intentional and emotionally grounded approach to fashion. It’s a style that prioritizes feeling good over chasing fleeting trends, and that values quality and craftsmanship over disposable fast fashion. The question now becomes: how will this appreciation for handcrafted details and quiet elegance translate into other facets of style and design? Will we see a continued emphasis on artisanal techniques and sustainable practices, or will the pendulum eventually swing back towards bolder, more maximalist aesthetics? The subtle power of this summer’s defining dress style hints at a longer-term shift—one that could redefine our understanding of luxury and style for seasons to come.
Every summer, there's one dress trend that quietly takes over before you suddenly realise half the people you follow on Instagram are wearing it. This year, it's broderie anglaise. To be honest, it never really went anywhere; it's earned its place as one of those rare summer staples that comes back year after year without ever feeling tired.
But recently, I've noticed it everywhere. From creators whose wardrobes I save for outfit inspiration to a surprising number of editors turning up to the office in embroidered cotton dresses, it's officially reached that point where I can't scroll (or leave the house) without seeing one. Naturally, that sent me straight to H&M, a place that always gets summer dresses right, and after one browse through the new-in section, I realised the brand has quietly produced one of its strongest dress collections in years.

The appeal is pretty obvious once you start paying attention. Broderie anglaise has a way of making even the simplest dress interesting without relying on loud prints or loads of accessories. The embroidered cutwork gives the fabric texture, whilst the lightweight cotton keeps everything breathable on genuinely hot days. It's the kind of dress you throw on with leather sandals and a basket bag and somehow still get asked where it's from.
This season, H&M hasn't stuck to just one version either. There are easy minidresses for weekends, elegant midis you'll wear on repeat, sweeping maxis that look far more expensive than they are, halterneck styles that feel particularly current and simple sleeveless silhouettes you'll reach for long after summer holidays are over. Whether you always buy white dresses or you're tempted by butter yellow, bright green or classic black, you're sure to find something that feels premium across the collection.

I'm trying very hard not to order them all, but a few have already made their way into my saved items, and I know exactly which one I'd buy first if my size starts disappearing. If you've also noticed broderie anglaise slowly taking over your feed, consider this your sign to lean into the trend. Below, I've rounded up the H&M pieces I've already bookmarked. Happy shopping.

Shop Our Favourite H&M Broderie Anglaise Dresses:

If you want something with a pop of colour, opt for this green dress.

Add some wedges and a basket bag and you're ready for a Euro summer.
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