•1 min read•from SustainableFashion
Have you ever tried the brand Aya Ecofashion?
Our take
Have you ever explored the brand Aya Ecofashion? For the past few years, I've been on a journey towards a plastic-free lifestyle, tackling everything from cotton bags to soap. Yet, clothing remains a challenge, with many brands claiming sustainability but often veering into greenwashing. Just when I was ready to give up, I discovered Aya, a Peruvian brand that promises to create the healthiest fashion in the world. After some thorough research and thoughtful communication, they seem to align with my values.
Bit of context: So, I've been transforming my life into a plastic-free one (as much as I can tho) for the last couple of years. Started with the basics, cotton bags, leaving plastic bottles water behind, soap, but my biggest issue was always with clothing.
Lots of brands promote themselves as mega sustainable, 100% plastic-free, but its mostly greenwashing. Supply chain in several countries, horrendous ethics when it comes to manufacturers, or just lying in my face.
However, when I was about to quit the search, I found a brand called Aya. It's from Peru and they claim to be creating the healthiest fashion brand in the world. Honestly, doing a proper digging and even exchanging emails, they are pretty much perfect, but I don't want to get excited right away... and that brings me here.
Has anyone tried them before? And if so, what's your honest opinion?
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