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Here It Is: The It-Girl Way to Wear Ugg Boots Now and in 2027

Our take

The Ugg boot has always whispered of comfort, but now? It’s declaring itself an *it* item. Forget the early 2000s redux—this isn't about recreating the past. Bella Hadid’s recent styling proved it: the Ugg is undergoing a sophisticated evolution. Discover the unexpected ways to integrate this iconic footwear into your wardrobe, both now and for seasons to come. We've even peeked ahead to 2027, and the future looks delightfully cozy.
 Here It Is: The It-Girl Way to Wear Ugg Boots Now and in 2027

The resurgence of the Ugg boot, seemingly propelled by Bella Hadid's recent NYC sighting, feels less like a fleeting trend and more like a recalibration of our collective aesthetic. After years of sleek, minimalist footwear dominating the fashion landscape, the return of this plush, undeniably cozy boot signals a shift towards prioritizing comfort and a certain lived-in ease. This isn't about sacrificing style; rather, it’s about embracing a more approachable luxury – one that values warmth and practicality alongside elevated design. The move aligns with the broader sentiment we've seen emerging from New York Fashion Week, where [The Best NYFW Looks Were Also the Most Wearable] proved that runway inspiration can, and should, translate into tangible, everyday style. It's a welcome departure from the often-unrealistic and impractical trends that dictate so much of the fashion conversation.

The key, as Hadid demonstrates, lies in the styling. It’s no longer about pairing Uggs with sweatpants and a hoodie (though that certainly has its place). The "it-girl" approach, as Who What Wear puts it, involves grounding the inherently casual boot in a more refined context. Think tailored trousers, a luxurious knit, and a statement coat – the Ugg becomes an unexpected, grounding element within a carefully curated, sophisticated ensemble. This echoes the findings in [Spring 2027’s Best Color Combinations Are Too Good to Wait For], where forward-thinking pairings demonstrate that even the most unexpected elements can create a harmonious and impactful look. The Ugg, in this context, becomes a deliberate choice, a quiet rebellion against the pressure to constantly conform to rigid style rules. It’s about finding joy in the unexpected and embracing a personal aesthetic that prioritizes both comfort and self-expression. Furthermore, the enduring appeal of brands like COS, as highlighted in [This Is What a Fashion Editor Would Buy From Cos Right Now], underscores the desire for timeless, well-made pieces that can seamlessly integrate into a variety of styles – a sentiment that perfectly complements the Ugg’s newfound versatility.

The cyclical nature of fashion is, of course, at play here. Trends inevitably return, often reinterpreted through a modern lens. However, the current resurgence of the Ugg feels different. It’s not simply a nostalgic throwback; it’s a reflection of a broader cultural shift towards prioritizing well-being and authenticity. After years of hyper-curated Instagram feeds and unattainable beauty standards, there’s a growing desire for something real, something relatable, something that feels genuinely comfortable – both physically and emotionally. The Ugg boot, with its unapologetic embrace of comfort and its association with cozy evenings spent indoors, taps into this yearning for a more grounded and authentic lifestyle. It’s a visual shorthand for a life lived with intention, prioritizing self-care and personal style over fleeting trends.

Looking ahead, the evolution of the Ugg's place in the fashion landscape will be fascinating to observe. Will it remain a seasonal staple, or will it become a year-round fixture in wardrobes? The styling choices we see in the coming months will be crucial in determining its long-term trajectory. Will designers continue to integrate it into high-fashion collections, further solidifying its status as a luxury item? Or will it remain primarily a casual staple, cherished for its comfort and practicality? Ultimately, the Ugg's enduring appeal hinges on its ability to adapt and evolve alongside the ever-changing demands of the fashion world, proving that sometimes, the most timeless trends are the ones that prioritize feeling good first.

Happy Ugg season to all who celebrate. You and your feet made it through many long months of flip-flops, both wedge heeled and flat. It's now time to submerge them in sheepskin, just as Bella Hadid did in NYC this week. If you're wondering how to make the Ugg boots you already own look fresh, I highly suggest following Hadid's lead.

The boots Hadid chose were the Ugg Classic Ultra Mini Boots, a style that's retained its popularity since being released in 2020, and she made them look as fresh as ever, thanks to the outfit she wore upon arrival in the city. So what do you need to re-create the outfit to wear with Uggs now and into 2027? (Yes, it's that good.) Well, you might already own most of the classic pieces she opted for. For starters, Hadid wore a pair of straight-leg, high-rise blue jeans. On top was a collared bomber jacket in a neutral medium brown worn over a plaid button-down and graphic T-shirt. Of course, on her feet were the aforementioned Ugg boots with white socks. As for accessories, she chose oval sunglasses, a two-tone baseball cap, and what's sure to be the Coach It bag of fall 2026—the Alter/Ego Slouchy Shoulder Bag.

Yes, this is a lot of pieces, but in the interest of simplifying things, I'd say the main items are the bomber jacket, plaid shirt, and boots, and you're free to accessorize and layer as you see fit. If you'd like to re-create Hadid's look from head to toe, keep scrolling to shop everything you need, along with some of the trendiest Ugg boots on the market.

The Ugg-Boot Outfit on Bella Hadid

Bella Hadid wearing a brown collared jacket, plaid shirt over a T-shirt, and jeans with a baseball cap, Coach Alter/Ego Slouchy Shoulder Bag, and Ugg Classic Ultra Mini Boots with white socks.

(Image credit: Diggzy/Backgrid courtesy of Coach)

Bella Hadid wearing a brown collared jacket, plaid shirt over a T-shirt, and jeans with a baseball cap, Coach Alter/Ego Slouchy Shoulder Bag, and Ugg Classic Ultra Mini Boots with white socks.

(Image credit: Diggzy/Backgrid courtesy of Coach)

On Bella Hadid: Coach Alter/Ego Slouchy Shoulder Bag ($295); Ugg Classic Ultra Mini Boots ($165)

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Here It Is: The It-Girl Way to Wear Ugg Boots Now and in 2027 | Chiara Bransi