•1 min read•from SustainableFashion
Is made‑to‑order fashion worth it? I’d love honest opinions
Our take
In a world increasingly conscious of sustainability, the question of whether made-to-order fashion is worth it resonates deeply. As a freelance designer, I’ve embraced this model in my online shop, creating unique, high-quality pieces that are printed only upon purchase, minimizing waste and overproduction. However, this commitment to sustainability comes with a higher price point, which has resulted in no sales so far. I’m reaching out to those who value conscious choices: Would you invest in made-to-order fashion?
Hi everyone, I’m a freelance designer and recently opened a small online shop where I sell clothing with graphics I create myself.
I decided to go fully made‑to‑order: no stock, no overproduction, no waste. Every piece is printed only when someone buys it.
The result is that the items are unique, colorful, and high‑quality, and the environmental impact is much lower than mass‑produced fashion.
But here’s the challenge: this approach makes the final price higher, and so far… that means zero customers.
I’m curious to hear from people who care about sustainability or who run small creative projects:
– would you personally pay more for a made‑to‑order, unique, piece?
– or do you think this model is too niche to survive?
I’m not trying to sell anything here — I genuinely want to understand if there’s a conscious community out there that values this kind of approach.
Any insight is appreciated.
Lio
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