Not Ready for Autumn Makeup Just Yet? Consider These Transitional Trends Instead
Our take
The beauty landscape is perpetually shifting, and the recent article highlighting transitional makeup trends speaks volumes about the evolving relationship consumers have with seasonal shifts and, frankly, with the relentless cycle of trend forecasting. It's refreshing to see a focus on easing into autumn makeup rather than a sudden, dramatic overhaul. After a summer where many of us clung to minimal coverage – think lightweight concealers and sheer tinted moisturizers – the idea of a gradual transition feels instinctively right. This isn't about abandoning summer radiance entirely; it’s about layering in subtle warmth and depth. The article’s timing is particularly astute, reflecting a wider cultural move towards intentionality and mindful consumption, a sentiment we explored in [Beauty Investments That Last Longer Than a Trend]. It feels increasingly dissonant to chase fleeting trends when a more considered, enduring approach to beauty yields greater satisfaction and, ultimately, a more sustainable practice.
The emphasis on transitional trends also underscores a growing awareness amongst beauty professionals of consumer sentiment. The UK's unusually warm summer has undoubtedly influenced this hesitancy to fully embrace autumnal hues. People are simply *not* ready to abandon the lightness and luminosity they’ve cultivated over the past few months. Moreover, the broader beauty conversation is moving beyond purely aesthetic considerations. Paris Hilton’s recent openness about embracing her ADHD and viewing it as “inner sparkle” [Paris Hilton Gets Candid About Embracing Her ADHD: "I See It as My Inner Sparkle"] highlights the increasing intersection of beauty, self-perception, and mental well-being. Consumers are looking for beauty routines that feel authentic and empowering, not dictated by seasonal demands. This is a shift away from the performative aspects of beauty and towards a more personal and introspective approach.
This subtle shift in perspective – from chasing trends to cultivating a personalized aesthetic – has significant implications for brands and influencers. The days of aggressively pushing seasonal product lines are waning. Instead, the focus must be on offering versatile products and techniques that allow individuals to adapt their look to their own preferences and circumstances. Authenticity and relatability are paramount. Consumers are far more likely to invest in brands and personalities that demonstrate a genuine understanding of their needs and aspirations. The article’s suggestion of layering autumnal elements – a touch of berry lip stain over a nude gloss, for example – perfectly embodies this approach. It’s about enhancing, not replacing, existing beauty rituals. It’s a quieter, more considered form of beauty – a form that resonates deeply with the current cultural mood. The broader conversations around royalty and tradition [Prince William Could Follow in One European Queen's Title-Stripping Footsteps When He Takes the Throne, Says Diana Biographer ] also seem to subtly influence this desire for enduring, timeless style over fleeting trends.
Ultimately, the rise of transitional makeup trends reflects a deeper cultural shift toward intentionality, self-expression, and a rejection of superficiality. It's a move away from the constant pursuit of the "next big thing" and towards a more enduring and authentic sense of style. As we move further into autumn, it will be fascinating to observe how brands respond to this evolving landscape – will they embrace the opportunity to offer versatile, adaptable products, or will they continue to cling to the outdated model of seasonal product drops? The answer will likely determine which brands thrive in this new era of mindful beauty.
Maybe it’s because we spent the summer being spoilt with many above-30°C days here in the UK, but I’ve really been feeling the chill in the air lately. So of course, as someone who works in beauty, this has me thinking of the makeup trends that will dominate the upcoming autumn season. Very soon, the days of using only lightweight concealers and lip balms will come to an end, but in their place lies an opportunity to experiment with a myriad of bolder makeup looks that allow me to explore my creativity. Now, of course, it feels wrong to wish the UK summer away, so in lieu of jumping the gun too quickly, I decided to have a chat with my fellow Who What Wear editors about the transitional makeup trends that perfectly bridge the gap between summer and autumn.
After all, it’s probably a tad too soon to reach for the beauty equivalents of my cashmere jumper and wool scarf at the moment. So instead, I’ve decided now is the perfect time to make subtle swaps that nod towards the upcoming season without completely abandoning the fresh, glowy makeup I’ve been wearing all summer. And if the current trends that I’ve spotted on the Instagram accounts of my favourite celebrity makeup artists are anything to go by, there’s plenty of scope to do just that.
So if you, like me, are in the mood for some fresh makeup tips to make the transition from summer to autumn that little bit more seamless, keep scrolling to discover the five trends that our editors are planning to try this transitional season.
5 Transitional Makeup Trends to Try in 2026
1. Pausing: Dewy Makeup
Trying: Satin-Finish Makeup
As someone with very dry skin and eczema, if there’s one trend I fully commit to every summer, it’s dewy makeup. There’s something about that healthy-looking, glass-skin finish that just makes sense when the weather is warm, so I’ve spent the past few months happily layering on my hydrating skin tints, liquid highlighters and dewy setting sprays to achieve that "sun-soaked getaway" sheen. However, as we move towards autumn, I’m planning to press pause on the glow and try something a little different—enter satin-finish makeup. Sitting somewhere between the dewy looks we see in summer and a fully matte look that’s way too drying for my skin type, a satin finish still allows the skin to look fresh and alive, but with a softer effect that feels particularly well-suited to the transitional season.
Shop the Trend:
This is well-regarded amongst editors as one of the best foundations on the market, with a natural-looking luminous finish that feels perfect for this time of year.
If you're looking for a setting spray, this one from Charlotte Tilbury won't let you down.
I own this exact blush, and it gives my cheeks the most perfect satin effect.
2. Pausing: Lip Glosses
Trying: Bitten Lips
I’m not quite ready to fully commit to the matte lip look, but after months of reaching for a lip oil or gloss almost exclusively, I’m in the mood for something in between matte and glossy, and I know a bitten lip tint will deliver. These products create a softly diffused effect without the dryness of a traditional lipstick. There’s something about a slightly lived-in lip that feels much more appealing to me than an overly precise lip liner and gloss combo as we head into autumn.
Shop the Trend:
If the name doesn't make it clear, this is the perfect product for this trend.
I was very late to the Benetint party, but I'm completely obsessed now.
A great affordable option that performs just as well as its luxury counterparts.
3. Pausing: No Eyeshadow
Trying: Subtle Smokey Eye
When it’s hot outside, the last thing I want to be doing is carefully blending multiple shades of eyeshadow, only for everything to inevitably melt off my eyelids by lunchtime. So, for the majority of summer, I’ve been embracing the joy of doing absolutely nothing with my eye makeup. But now that autumn is approaching, I’m in the mood for something a little more dramatic, without too much effort. The subtle smokey eye that I’ve spotted several celebrity makeup artists create is exactly the kind of look I can see myself wearing for more formal events this season. Think washes of dark chocolate or soft charcoal, blended around the lash line without any harsh or overly precise edges.
Shop the Trend:
Makeup By Mario has some of the best eyeshadow palettes on the market.
This eye pencil comes with a smudger brush tip to create that lived-in feel.
This quad palette is a great option for eyeshadow beginners.
4. Pausing: Bold Blush
Trying: Watercolour Blush
From bold reddish-brown "blonzers" to pretty fuchsia pink blushers, this summer has very much been the season of bold blush for me. And while I’m not quite ready to give up this cheek product altogether, I’m ready to make the finish a little more subtle for the season ahead. The solution? Watercolour blush that gives my cheeks a sheer, translucent wash of colour. For my deeper skin tone, I’m leaning towards softer brown, muted burgundy and terracotta hues that give me the blurred, ethereal quality I want to emulate this season. But the power of this trend lies in the fact that it can be tweaked to suit every skin tone and desired look.
Shop the Trend:
This is the newest blush in my collection, and it's already a firm favourite.
I've heard nothing but good things about Chanel's water-fresh blush.
Such a pretty shade of pink.
5. Pausing: Overly Tamed Brows
Trying: "Undone" Eyebrows
After years of brow mapping, threading and waxing, and just generally trying to make every single hair on my eyebrows behave, there’s something quite liberating about the idea of doing less and just letting them be a little more… well, themselves. Yes, this season I'm taking tips from the makeup artists that are embracing a slightly "undone" look. Think brushed-up hair (the best eyebrow gels will definitely come in handy) and natural texture with just enough definition to enhance the shape that’s already there. It’s a small change, but one that will save me a lot of time in the mornings.
Shop the Trend:
For fluffy, effortless-looking brows.
I'm very into this less-precise jumbo pencil.
This will give you voluminous brows without looking too overdone.
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