4 min readfrom The Zoe Report

Simone Ashley's Cannes Film Festival Beauty Routine Is Low-Key & Relatable

Our take

At the 79th annual Cannes Film Festival, actress Simone Ashley embraces a beauty routine that is refreshingly low-key and relatable, showcasing her effortless elegance. While collaborating with L'Oréal Paris, she reveals that true beauty lies in simplicity and authenticity. As she navigates the glitz of the festival, her approach reminds us that glamour can be both attainable and grounded.
Simone Ashley's Cannes Film Festival Beauty Routine Is Low-Key & Relatable

In a world where beauty routines often feel unattainable and steeped in extravagance, Simone Ashley's recent beauty regimen at the Cannes Film Festival offers a refreshing perspective that resonates deeply. While many are captivated by the allure of red-carpet glamour, Ashley's approach, as highlighted in her interview, emphasizes a low-key yet effective beauty routine that feels accessible and relatable. This sentiment mirrors broader trends in the beauty industry, where authenticity and simplicity are becoming increasingly valued. For those curious about how to embrace a more grounded approach to beauty, this aligns well with our recent articles such as Sharon Stone Just Wore The Perfect Sultry Smoky Eye At Cannes and How I Made My Solo "Workcation" Feel Less Lonely, both of which underscore the importance of personal connection and authenticity in the beauty narrative.

Ashley, known for her role in the highly anticipated sequel of *The Devil Wears Prada*, has entered a space that many aspire to inhabit. Yet, instead of adhering to a standard of unattainable perfection, she showcases a beauty routine that is both practical and reflective of her true self. By focusing on the essentials—skin health, subtle makeup, and a commitment to self-care—Ashley embodies a sense of calm luxury that aligns with the values of modern femininity. This approach invites her audience to see beauty as a personal endeavor rather than a performance dictated by societal expectations.

The significance of Ashley's routine extends beyond mere aesthetics; it taps into a collective desire for authenticity in an era where social media often amplifies unrealistic standards. Her narrative resonates with many who seek a beauty experience that is less about the end result and more about the journey of self-discovery and care. This evolving perspective is a powerful reminder that true beauty is not solely defined by outward appearance, but rather by the confidence and self-awareness that come from within. As we witness shifts in cultural attitudes toward beauty—where imperfections are celebrated and individuality is cherished—Simone Ashley's approach stands as a beacon for those navigating their own beauty journeys.

Looking ahead, the implications of this trend are profound. As more public figures embrace relatable beauty routines, we may find that the beauty industry pivots towards more inclusive and diverse narratives. This broader movement could lead to a flourishing of brands that prioritize authenticity and self-expression over unattainable ideals. In this evolving landscape, how we define beauty may become increasingly fluid—an invitation for everyone to explore their unique expressions of self. As we continue to engage with these narratives, it will be fascinating to observe how they shape our perceptions of beauty and influence the choices we make in our daily lives.

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A million girls would kill for Simone Ashley’s most recent role. The actor joined the cast of The Devil Wears Prada 2 as Amari Mari, the new first assistant of Runway Editor in Chief Miranda Priestly. Ashley’s character in the sequel to the beloved comedy isn’t just another Emily. She’s hyper-competent, equally stylish, and never (visibly) loses her cool.

“I felt so proud and honored to be part of something that globally brought people together and just brought so much joy. People were so excited to see us filming it and [there was such a huge] lead up to it being released,” Ashley tells TZR over Zoom from the 79th annual Cannes Film Festival, dressed in a vibrant turquoise dress, with radiant soft glam makeup and her natural curls styled in a deep side part. “If I can be part of things that bring people joy and make people happy and excited, then I feel like I'm doing something good with my career.”

After a whirlwind global press tour for DWP2, Ashley, along with her L’Oréal Paris ambassador cohorts including Andie MacDowell and Aja Naomi King, have descended upon the South of France to take in Cannes and represent the legacy makeup brand, the official makeup partner and a primary sponsor of the film festival.

TZR virtually caught up with the actor and singer the day after she walked the festival red carpet at a screening of Karma in red strapless archival Alexander McQueen gown.

@simoneashley

On What L’Oréal’s “Because I’m Worth It” Tagline Means To Her

“Since I was a little girl, self-worth has always been about self-belief for me. Right now, whenever I want to dim the noise or the distractions around me. I always come back to my self-belief, my self-confidence and, my self-worth. It’s amazing because it’s a journey and sometimes the meaning of it can change depending on what you're going through or what's happening in your life at the time.”

On How She Maintains Her “Self-Worth” Mindset

“Knowing what I want to do in my life and what I want to do with my work makes it much easier to have that [self-worth] focal point and that objective with everything. I can just always bring it back to my work or to my craft or the kind of message I want to deliver. Also, taking a break and not putting pressure on myself and spending time with my friends and family is also very confidence-boosting.”

On How She Practices Self-Care

“I love working out. I love going to the sauna and having a spa day with my friends. Just the obvious, normal things, like walking my dog and I love going out with my friends.”

On How She Lands On Her Red Carpet Looks

“It really depends. I did the carpet last night and I wore archival Alexander McQueen. We wanted to do something that was different to what I've done before. I've never really worn a big dress before. And it felt like the right moment after the Devil Wear's Prada press tour. You have to pivot and adapt depending what's happening in your moment at that time.

For hair and makeup, it's about [choosing] the right look and pairing our whole thing together and working with a creative team. It really depends on what the mood is and what I want to say. I will always look at references and it just depends on what it is that we're doing.”

On Her Travel Beauty Essentials

“Water. I keep lots of water with me. If I'm not going to wear any makeup, I always love using my L'Oréal Paris lip glosses and my Colour Riche lipsticks just to make me feel like I'm put together a little bit. I try to not wear too much makeup when I’m not working. And if I do want to put something just to make myself feel a bit put together, I'll put on a lipstick or a lip gloss.”

On The Beauty Look That Makes Her Feel The Most Confident

“Something natural. I love wearing my curly hair. Whenever I have my hair curly, I really feel like myself.”

Shop Simone’s Go-To Lip Products

Plump Ambition Hyaluron Lip Oil

L'Oréal Paris -

Colour Riche Satin Lipstick

L'Oréal Paris -

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