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The Primers That Finally Gave My Makeup Staying Power

There are primers, and then there are the ones that make you forget you're wearing anything at all.

4 min read Latest from Who What Wear
The Primers That Finally Gave My Makeup Staying Power
Vieve Skin Nova 30ml
From Latest from Who What Wear

After years of glassy, ultra-dewy skin, there has been a noticeable shift in the way that we’re all wearing our base makeup this year, and that includes the best primers. Autumn/winter 2026 has ushered in a more diffused approach to skin, with blurred, soft-focus finishes that look polished without looking heavily made up. And we’ve seen the effect across red carpets too, with celebrities stepping out with skin that looks smooth and luminous while still retaining a sense of real texture. Because of this, I’ve found myself gravitating away from "no-makeup makeup" looks, packing away my skin tints and embracing…

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