This Founder Believes You Don't Have to Sacrifice Style for Comfort, and She Is Right
Our take

The conversation around fashion and comfort has long been a fraught one, often presented as an either/or proposition. Historically, elevated style demanded a certain degree of sacrifice – pinching shoes, restrictive tailoring, garments that prioritized aesthetics over ease. But the narrative is shifting, and the recent *Second Life* podcast episode featuring a founder who champions the possibility of seamless integration between the two is a welcome and increasingly relevant development. It’s a sensibility that resonates deeply with the evolving desires of the modern woman, someone who seeks both refinement and a sense of effortless living. This aligns perfectly with the ethos we champion here, a space where mindful choices and considered aesthetics converge, as exemplified in our recent exploration of "The 2026 Way to Wear a Tube Top (If You Want to Look as Elegant as Possible)", demonstrating that even seemingly casual trends can be elevated with thoughtful styling and a focus on quality.
The founder’s perspective isn’t simply about finding comfortable fabrics or loose silhouettes; it's about a deeper understanding of how clothing impacts our sense of self and our ability to navigate the world with confidence and presence. It speaks to a broader cultural shift away from the performative aspects of fashion and toward a more authentic expression of personal style. The notion of dressing for oneself, rather than for external validation, has been gaining momentum, and prioritizing comfort is a natural extension of that philosophy. This move toward prioritizing individual well-being and agency also intersects with more nuanced cultural conversations, such as the complexities surrounding public perception and narratives, as seen in the ongoing discussion spurred by "Recollections May Vary” After King Charles and Prince Harry’s Representatives Present Conflicting Stories About His Palace Stay". Ultimately, both scenarios highlight the importance of individual truth and authentic self-representation.
The rise of this perspective also reflects a broader consumer trend: a move away from fleeting trends and towards investment pieces that prioritize quality, longevity, and a timeless aesthetic. "Fast fashion" is increasingly viewed with skepticism, while brands that emphasize sustainability, ethical production, and enduring style are gaining traction. This isn't about rejecting trends entirely, but about curating a wardrobe that feels aligned with one's values and lifestyle. It’s a shift towards a more conscious and intentional approach to consumption, one that values substance over spectacle. The recent conversation surrounding skincare routines, and the efficacy of new trends like zinc oxide treatments, as detailed in "Should You Slather Your Face In Zinc Oxide? Dermatologists Weigh In On the TikTok Trend", exemplifies this broader desire for well-considered choices based on expert advice and genuine need.
Ultimately, the founder's message – that style doesn't necessitate discomfort – is a powerful and timely one. It’s a validation of a growing desire for a more holistic and integrated approach to style, one that prioritizes well-being, authenticity, and a quiet confidence. Looking ahead, it will be fascinating to observe how this philosophy continues to shape the fashion landscape, and whether we’ll see a further blurring of the lines between loungewear and luxury, between practicality and polish. Will the industry fully embrace this shift, or will it continue to perpetuate the outdated notion that style must come at a cost? The answer, it seems, lies in the hands of the consumer, who is increasingly demanding more from their clothing – not just beauty, but also comfort, purpose, and a reflection of their evolving values.
Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, cofounder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
When it comes to shoe trends, Beatriz de los Mozos, CEO and founder of the shoe brand Flabelus, firmly believes that one shouldn't have to sacrifice comfort for style. Yet before de los Mozos was evolving the way we wear shoes, her career actually began in the world of law.
After earning a law degree followed by a master's in comparative politics, she launched her career practicing law in London. She later joined a legal startup as sales manager and senior legal expert, where she played a key role in scaling the business over several successful years. Her trajectory shifted dramatically due to a personal health challenge. Diagnosed with scoliosis, de los Mozos received orders from her doctor to stop wearing her favorite shoes. Refusing to sacrifice style for comfort, she envisioned footwear that could deliver both. This idea became the foundation for Flabelus, blending the casual elegance of Italian furlanes with the traditional comfort of Spanish espadrilles.
Determined to bring her concept to life, de los Mozos launched a Kickstarter campaign. She partnered with a Spanish factory to produce the unique hybrid designs, and Flabelus was born. What started as an online-only venture quickly gained traction among consumers seeking stylish yet supportive shoes. In just five years, the brand has achieved remarkable growth. Flabelus expanded from digital sales to physical retail and is now available in over 700 stores across 54 countries. The company has also developed a growing network of flagship boutiques, strengthening its global presence and reputation for comfortable, fashionable footwear.
Listen to the latest episode of Second Life to hear how she transformed a personal limitation into a burgeoning business. Keep scrolling to shop our Flabelus favorites.
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