We're Taking Beauty Back to School—These Are the A+ Trends You'll Want to Try
Our take
September, for many, evokes a distinct feeling—not just the shift in season, but a return to structure, a quiet anticipation of new beginnings. It’s a sentiment beautifully captured in this piece on beauty trends, tapping into that nostalgic pull of stationery and fresh starts. While January might be the calendar’s official reset button, September holds a unique charm, a permission to embrace change with a thoughtful, almost academic, approach. The article's framing of beauty as a subject worthy of study – an “A+” curriculum – is particularly clever, aligning with a growing desire for considered consumption and a deeper understanding of personal style rather than fleeting trends. It subtly acknowledges the current landscape where fashion literacy is becoming increasingly important, as explored in From IYKYK Substacks to Elite Fashion Subscriptions, How High Is Your Fashion IQ?, and the evolving ways individuals are cultivating their aesthetic knowledge. The emphasis on autumnal switches, rather than drastic overhauls, reinforces this sense of intentionality—a gentle recalibration rather than a complete reinvention.
The article’s focus on beauty trends arriving alongside this seasonal shift feels particularly relevant to the current cultural moment. We're seeing a move away from maximalism and overt displays of wealth towards a quieter, more considered luxury—a concept deeply resonant with our own ethos. The beauty industry, often a fast-moving engine of constant newness, is beginning to reflect this shift, prioritizing longevity and versatility over fleeting fads. This isn't about abandoning trends entirely, but about curating them with a more discerning eye. Consider the recent fascination with unexpected footwear, a trend that’s seen fashion embracing a daring, almost subversive, edge as noted in The Secret's Out: Fashion Has a Freaky Foot Fetish, and This Autumn, so Will You. It's a boldness that mirrors a broader cultural shift towards embracing individuality and challenging conventional norms. The article’s suggestion of “autumnal switches” – subtle changes that enhance rather than overwhelm – is a perfect embodiment of this refined approach. The connection to Maisie Williams, as showcased in Under Her Spell: Maisie Williams Is Fashion's Favourite Witch, further underlines this idea of embracing unique style with a touch of mystique and self-assuredness.
What’s particularly compelling about this piece is its implicit understanding of the modern consumer. They're not simply looking for the next "it" product; they're seeking a narrative, a connection to something deeper. They want to understand *why* a trend is gaining traction and how it aligns with their personal values and aesthetic. The "back to school" framing cleverly positions beauty as a form of self-discovery, an opportunity to refine one's personal style through thoughtful experimentation. This resonates with a growing desire for authenticity and self-expression, moving beyond superficial trends towards a more holistic understanding of beauty and personal identity. The absence of overtly prescriptive advice—instead, a presentation of options and possibilities—further reinforces this approach, encouraging readers to curate their own aesthetic journey.
Ultimately, this article signals a shift in the beauty landscape—one where education and intentionality are prized above all else. It's a move away from the frantic cycle of consumption and towards a more mindful and sustainable approach to personal style. The question moving forward is whether this trend towards considered consumption will continue to gain momentum, and how the beauty industry will adapt to meet the evolving needs of a more discerning and self-aware consumer. Will we see a greater emphasis on timelessness and versatility, or will the allure of novelty continue to drive the market? The answer, undoubtedly, will shape the future of beauty for seasons to come.
Whilst January marks the official start of the year, September is a new beginning in itself. Even as an adult, I still get that seasonal itch to head to a WH Smith for a fresh set of stationery and a pencil case. It marks the start of a new season, where many of us enjoy that scholastic nostalgia whilst simultaneously embracing new beauty trends, whether a new haircut or making some autumnal switches in our makeup bags. In beauty, September carries the same energy as a new academic term.
For many, school photo day immortalised the best (but mostly the worst) in our beauty discoveries at school. At 13, I vividly remember curling just the front sections of my hair with my GHD straighteners, applying four coats of two different Rimmel and Maybelline mascaras and overplucking my left eyebrow with tweezers stolen from my mum's makeup bag the morning of photo day. By the time I sat down in front of the mottled blue photo screen, the curls had dropped despite copious amounts of hairspray, and my wonky brow looked extra surprised as the photographer chirped, "Say cheese!"
Nearly two decades on (and an eyebrow re-growth journey later), I've thankfully learned most of my beauty lessons. That being said, I often yearn for that sense of experimentation during school years, and the novelty of discovering new beauty products or trying a hairstyle for the first time. And with the arrival of autumn, in my opinion, there is no better time to try something new. There are both benefits and fun to be had from a seasonal hair switch-up, or shaking up the uniform of our makeup bags. So, notepads at the ready; ahead, we're championing back-to-school beauty, with three school-inspired looks alongside tips and tricks from the pros to inspire your beauty routine for autumn. Class is in session.
Lesson One: A Study in Blush
First on autumn's curriculum, blusher. Specifically, A fresh-faced glow you'd have from a morning darting around the hockey pitch, or locking eyes with your crush in the year above in the school corridor. Rather than placing blusher high up on the cheekbones, which we've become accustomed to over recent years, experiment with a lower placement. Not only does it feel modern and fresh, but the makeup trend gives youthful playfulness that brings a healthy glow to your complexion. "Going into autumn, I tend to veer from that dewy, bronzed summer skin, and lean into a more velvety satin skin finish," says makeup artist Faye Bluff. "I also tend to push the cheek placement back, gently sculpting and highlighting from the ears forward, rather than the sun-kissed bronzers through the centre of the face," she says.
The Homework: Swap your cream blush for a powder formula, which gives the complexion a more realistic, skin-like flush, and focus the placement lower on the cheeks. Here, Bluff used Rare Beauty Soft Pinch Matte Bouncy Blush in Thriving (£26) and Grateful (£26), and Violette_FR Plume Blush in Rose Fumé (£35). Both have a plush texture that lends a healthy glow to the apples of your cheeks.
Extra-Curricular Credit: Autumn hair needn't require a drastic hair colour transformation or haircut. Instead, it can be as simple as switching your parting or adding hair accessories to your style, says hairstylist Masayoshi Fujita. "I think the easiest thing is simply changing your hair parting. There’s no real risk, but it can completely change the feeling of your hairstyle," he says. "I’d also recommend trying some new hair accessories, like clips or scrunchies in a different colour. It’s a really simple way to refresh your look without making a big change." Miu Miu's pink hair clips are both chic and delightfully nostalgic.
Lesson Two: Giving Lip
Whilst we might have been subjected to uniform rules at school, autumn feels like an apt time to go forth with a distinctively rebellious spirit. If a bright, glossy lip would have landed you straight in detention at school, then take this as your sign to try it again. "I’m excited about makeup feeling a bit more individual again. I love seeing texture, colour and imperfection rather than everyone chasing the same hyper-perfect skin or identical lip shape," says Bluff.
For hair, we're following suit, embracing our natural texture in all its glory. "Hair is a form of personal expression. So rather than following one specific hair trend, I’m more interested in people expressing who they are—their background and their own character," says Fujita. "The fashion industry is embracing the rawness and natural character of hair rather than making it look too stiff or overly controlled," he says
The Homework: Go all out with bright, juicy persimmon or berry-toned lip gloss for a lacquered finish. Here, Bluff used Gucci Rouge à Lèvres Voile Lipstick in Agatha Orange (£40) and Gucci Gloss à Lèvres Plumping Lip Gloss in Sadie Coral (£36), with Kiko Milano Smart Fusion Lip Pencil in Lively Pink (£5) for a bright pop of colour.
Extra-Curricular Credit: Work with your natural hair texture, enlisting the help of curl creams or texturising mists to enhance its natural movement. "I wanted to keep both looks quite dry and natural, so I didn’t use much product," says Fujita. "I used a small amount of Hair by Sam McKnight Cool Girl Barely There Texture Mist (£29) through the ends of the hair, and a little Schwarzkopf Professional Osis+ Shine Spray (£17) on the top. I also used GHD Perfect Ending Hairspray (£15) at the beginning to control and hold the shape," he says.
Lesson Three: Colour Theory
The final lesson of the term? To play with colourful eyeshadow again. After seasons of bare lids and no mascara on the runways, for A/W 26, we're finally seeing colourful eyeshadows once again. From painterly daubs of apple green on the lids at Acne Studios to sparkling silver at Chanel, now's the time to try those rule-breaking hues. But you needn't have the skills of an MUA or an A* in GCSE art to get involved. "A wash of olive or taupe using your finger feels much more modern than a perfectly blended smoky eye," says Bluff. And if you're not ready for saturated shades, you can still tap into the mood. "For eyes, introduce more of those traditional autumnal tones, but keep the application quite undone," she says.
The Homework: Look to sheer washes of colour in vibrant tones, but don't stress about the application. One rule to break? "The idea that makeup has to be 'perfect'," says Bluff. "Perfection, symmetry and over-analysed colour theory is boring. Great makeup looks best when it sits alongside your features and becomes an extension of your character. Not an overworked, technically 'perfect' stamp on top," she says. Take your pick from Chanel's Les 9 Ombres in The New Singular (£130), or go for a solo shadow, such as Kiko Milano's Water Shadow in Violet (£12).
Extra-Curricular Credit: Once you've curated your autumn makeup bag, look to simple swaps to keep your makeup feeling modern. "Once you have your tried-and-trusted makeup 'uniform' down, you can start to play with changes in colour or texture. Burgundy mascara is my current favourite switch-out for a subtle autumnal pop," says Bluff.
Photographer: Jakub Gessler
Editor-in-Chief: Jane McFarland
Beauty Director: Shannon Lawlor
Models: Belle McDonnell at Storm Management and Beatrix Pimentel at Linden Staub
Makeup Artist: Faye Bluff at Agency of Substance
Makeup Assistant: Francesca Quagliatta at Agency of Substance
Hairstylist: Masayoshi Fujita at Agency of Substance using Hair by Sam McKnight
Hair Assistant: Kei Koshigoe at Agency of Substance
Manicurist: Ami Streets
Stylist: Remy Farrell
Fashion Assistant: Imani-Nia Francis-Tsolakis
Photography Assistants: Chris Greenway and James Newlands
Production: Town Productions
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