Zendaya's Latest 'The Odyssey' Look Came Straight Off The Schiaparelli Runway
Our take

Zendaya's red carpet choices consistently solidify her position as a modern muse, and her recent appearance at the premiere of *The Odyssey* is no exception. Sporting a Schiaparelli Haute Couture gown, plucked directly from the brand's Fall 2026 runway, signals a powerful alignment between celebrity style and high fashion’s evolving narrative. It's a moment that speaks volumes about the increasing fluidity of fashion cycles and the growing influence of the runway-to-street phenomenon. The boldness of wearing a piece so fresh from the runway – several months before its official debut – suggests a deeply considered collaboration, rather than a simple loan. This echoes a broader trend we're seeing in the fashion landscape; a move away from predictable, pre-approved looks and towards a more adventurous, immediate expression of style, as exemplified by the embrace of unexpected footwear like the studded wooden clogs currently dominating New York street style I’m Seeing Studded Wooden Clogs All Over New York Street Style—This $90 Pair From Mango Is My Chicest Find.
The choice of Schiaparelli, a brand steeped in surrealist history and currently experiencing a significant renaissance under Daniel Roseberry, is particularly noteworthy. It’s a deliberate move that aligns with Zendaya’s own aesthetic sensibilities – a blend of classic elegance and unexpected detail, a quiet power that resists overt display. Considering the subtle yet impactful elegance often prioritized in Parisian style Women in Paris Don't Wear Skirts With Flip-Flops—They Wear Them With This Classic Flat-Shoe Trend, Zendaya’s selection reflects a similar appreciation for understated luxury and timeless design. This isn’t about chasing trends, it’s about curating a personal style that reflects a sophisticated understanding of fashion’s deeper currents and a commitment to quality and craftsmanship - a philosophy that resonates with the ethos of designers who prioritize comfort alongside style This Founder Believes You Don't Have to Sacrifice Style for Comfort, and She Is Right. The direct runway pull reinforces Schiaparelli’s exclusivity and positions Zendaya as a vital conduit between the house and a wider audience.
What makes this moment so compelling is its departure from the typical red carpet playbook. Traditionally, celebrities are presented with a selection of looks, often months in advance, to align with marketing campaigns and brand narratives. Zendaya’s decision to wear a piece so close to its release demonstrates a level of creative autonomy and a genuine partnership with the brand. It’s a testament to her influence and the power she wields within the fashion world – a power derived not from aggressive promotion, but from a carefully cultivated image of effortless style and considered choices. The visual impact is undeniable; the gown, with its signature Schiaparelli embellishments and dramatic silhouette, commands attention while remaining undeniably elegant. It’s a masterclass in quiet confidence, a visual representation of Zendaya’s personal brand.
Ultimately, Zendaya's choice underscores a broader shift in the relationship between celebrities, brands, and consumers. The lines are blurring, with celebrities increasingly acting as collaborators and tastemakers, rather than mere spokespeople. We’re moving towards a future where runway trends are adopted and interpreted in real-time, and where personal style reigns supreme. The question becomes: will this trend of immediate runway adoption become the norm, or will we see a return to more curated, pre-approved red carpet looks as brands seek to maintain greater control over their narratives?

Zendaya’s latest outfit might be one of her freshest off-the-runway looks yet. For The Odyssey’s world premiere in London on Monday evening — which also marks her third international press tour of the year — the star hit the red carpet in a Schiaparelli gown that just walked Paris Haute Couture Week.
The actress arrived to Odeon Luxe Leicester Square for the special occasion in an intricate white design from Schiaparelli’s “The Abyss” Fall 2026 couture collection. Designed by Daniel Roseberry, the piece features a white porcelain bodice with a sculptural nude silhouette and plunging waistline. A long ombré skirt covered in dangling beads brings a burst of texture to the piece, which includes built-in lighting that gave Zendaya an enchanting, goddess-like glow on the red carpet. In fact, it was perfectly fitting, as the star plays the mythological Greek goddess Athena in the upcoming action epic.
Stylist Law Roach — who personally brought the dress to London himself — completed Zendaya’s outfit with a pair of pale gold Christian Louboutin pumps, a layered diamond necklace, and matching stud earrings. An equally Grecian-inspired braid and white eyeshadow, finished with as a jet-black manicure, added a perfectly minimalist, yet modern touch to the look.

As previously mentioned, the Schiaparelli dress Zendaya wore was part of Schiaparelli’s Fall 2026 show, which kicked off Paris Haute Couture Week this morning. Minutes after model Ivy Stewart wore the dress on the runway, Roach picked up the piece to take it to London — which he shared in a new Instagram Reel recorded by fashion content creator Lyas backstage.
“I flew in last night to come to the show,” Roach said. “I have a private jet waiting for me, and for her (referring to the gown). To get that dress off of her, to get it to London, to put it on a very special girl.”


This wasn’t Zendaya’s only look of the evening. After making the rounds in her ornate Schiaparelli dress, the actress changed into a breezy number from Valentino’s Fall 2026 collection. The Alessandro Michele-designed piece featured a cropped green floral bodice connected to a draped gray skirt, continuing the Grecian goddess-like streak the star has brought to past tour appearances.
Roach completed Zendaya’s second look with dangling diamond drop earrings and sharp gray leather pumps, seen as she mingled with co-stars including husband Tom Holland, Charlize Theron, and Anne Hathaway.

The practice of wearing a piece after its runway debut isn’t new for Zendaya. The star has regularly worn newly seen pieces just as often as she’s slipped on current-season and deep-cut archival designs. During her last runway appearance to take in Louis Vuitton’s Cruise 2027 show in New York City, Zendaya left the show venue after changing into an outfit that walked in front of her minutes before. Of course, Roach was by her side the entire time.
During her press tour for The Odyssey — which also marks her second with Holland after the pair’s European tour for the forthcoming Spider-Man: Brand New Day — Zendaya’s worn a lineup of white dresses with draped detailing and golden accents. With her latest Schiaparelli outfit reaffirming that theme, it’s all but certain we’ll be treated to more modern-day goddess looks from the star before the film hits theaters on July 17.
Read on the original site
Open the publisher's page for the full experience