Naomi Osaka

Naomi Osaka Takes Her Final Bow at the US Open in the Coolest KidSuper Coat

Naomi Osaka Channels Zendaya's 'Challengers' Style in Thom Browne at the US Open

Naomi Osaka arrived at the US Open radiating a captivating energy, channeling Zendaya’s iconic ‘Challengers’ aesthetic. Sporting a striking Thom Browne ensemble, Osaka's look underscores a shared stylist’s keen eye for modern femininity and confident expression. The tailored silhouette and bold design speak to a quiet power, aligning seamlessly with a refined sensibility. This moment echoes a broader trend of elevated athletic style, as seen in Kendall Jenner’s recent Donna Karan campaign—a downtown ode to New York’s electric pulse.

Ayan Broomfield Saw Something Missing From Tennis—and Did Something About It

Ayan Broomfield, a seasoned fashion industry veteran, observed a striking absence at a recent tennis tournament: Black women. This realization sparked a pivotal moment, leading her to launch a brand addressing a significant void in the sport's landscape. Broomfield’s initiative seeks to reshape the narrative surrounding tennis, celebrating inclusivity and style. For those interested in the broader fashion evolution within tennis, explore our piece on "Courting Is The Tennis Brand Fashion Girls Are Watching" for a deeper dive into this emerging trend.

Watch Out, VIPs—The On-Court Athlete Outfits at the 2026 US Open Are Stealing the Fashion Show

The 2026 US Open isn't just about thrilling matches—it's a runway. From Naomi Osaka to Taylor Townsend and Aryna Sabalenka, the on-court athlete ensembles are commanding attention, signaling a shift toward elevated athletic style. This year’s looks embody a quiet confidence, prioritizing refined silhouettes and intentional details over overt branding. It’s a masterful demonstration of modern femininity and effortless cool. For more on styling seasonal staples, explore our feature, "This Casually Cool Shoe Trend Is the It Girl Secret to Styling Tank Tops This Fall."

‘Power Play’ Serves Up a Night of Tennis, Diamonds, and Big Plans

The energy of ambition met the thrill of the game at our inaugural Power Play dinner series, coinciding with the U.S. Open. We gathered to honor the women shaping the landscape of both tennis and industry—a celebration of vision and drive. The evening was a tapestry of elegant moments, sparkling diamonds, and conversations brimming with big plans.

Law Roach Brought Naomi Osaka's First 2026 US Open Outfit to Life in "Roughly 30 Hours"

Law Roach, the celebrated stylist, masterfully orchestrated Naomi Osaka’s debut US Open look for 2026, a project completed in a remarkable "roughly 30 hours." The design, a striking tribute to both Allen Iverson’s iconic style and the visionary work of Virgil Abloh, underscores Roach’s ability to seamlessly blend contemporary influences with enduring legacy. This thoughtful homage reflects a broader trend towards richer, softer aesthetics, as explored in "The Best Fall 2026 Dress Trends Are Richer, Softer, and More Romantic."

Naomi Osaka's US Open Return Included A Basketball-Inspired Gown Styled By Law Roach

Naomi Osaka's return to the 2026 US Open wasn't just about tennis; it was a powerful style statement. The athlete debuted a custom, basketball-inspired gown by Who Decides War, expertly styled by Law Roach. The design pays homage to Allen Iverson, blending athletic influence with high fashion. This unexpected pairing showcases Osaka's unique ability to transcend traditional tennis aesthetics and solidify her position as a modern style icon. For more on embracing unexpected beauty choices, see our piece on Nicole Kidman's nostalgic '90s blowout.

From Kaia Gerber to Brandy, the Best Celebrity Looks at the 2026 US Open Are Winning the Tournament

The 2026 US Open delivered a stunning showcase of celebrity style, proving that the fashion stakes are just as high as the tennis matches. From Kaia Gerber's understated elegance to Brandy's confident flair, the courtside looks are undeniably winning. These moments exemplify a quiet confidence, a modern femininity that resonates far beyond the stadium.

Tenniscore Is Trending Again — 19 Ways to Shop the Aesthetic Starting at $9

Tenniscore is experiencing a sophisticated resurgence, propelled by both athletes and celebrities embracing the aesthetic. This isn’t a fleeting moment; it's a considered return to classic sportswear with a distinctly modern edge. Discover 19 ways to effortlessly incorporate this trend into your wardrobe, with pieces starting at just $9. From preppy polos to pleated skirts, we’ve curated a selection that embodies quiet confidence and refined style. Explore further with our "An Expert Guide to Tenniscore Beauty" for a complete look.

Elite Tennis Is Officially For the Aunties

The energy at the US Open has shifted, and it's undeniably electric. "Auntie" – once a familial term – now embodies a vibrant cultural force: a Black woman radiating wisdom, presence, and joyful confidence. Elite tennis is officially embracing this powerful archetype, bringing a new level of style and spirit to the courts. Discover how this cultural phenomenon is reshaping the game and influencing broader trends; for a deeper dive into the season’s aesthetic, explore "Tenniscore Is Trending Again."

Tenniscore Isn’t Over—It’s Just Entering Its Chicest Era

Tenniscore isn’t fading; it’s evolving. The sporty aesthetic that dominated warmer months is entering its most refined era, poised to elevate fall wardrobes. Expect to see a considered blend of classic elements—pleated skirts, polo collars—with modern updates like technical fabrics and striking color palettes. This isn't about recreating a court look, but embodying a feeling of effortless athleticism and understated cool. As Kaia Gerber demonstrates, embracing closed-toe shoes is already a powerful statement.

Naomi Osaka’s Must Haves, From Her Favorite Tennis Racket to Coconut Water

Thirteen years into a remarkable public career, Naomi Osaka continues to evolve, both on and off the court. Discover her essential must-haves, spanning from her trusted tennis racket to revitalizing coconut water – a glimpse into the curated world of a modern icon. This collection reflects her dedication to performance and well-being, embodying a quiet confidence that resonates with fans worldwide.