Chiara Bransi/sustainability

sustainability

sustainability on Chiara Bransi: a running collection of 51 stories we have gathered and hand-picked because they are worth your time. Every post here touches on sustainability in some way — the news, the analysis, the deep dives, and the occasional surprise find. Who Chiara Bransi Is Chiara Bransi is a German-born lifestyle and fashion influencer, blogger, model, and entrepreneur. She rose to prominence by sharing fashion, travel, and… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around sustainability, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Chiara Bransi is covering right now.

Modern fashion has to be fast? VITO's sustainable materials experts Saskia and Tom see that differently.
SustainableFashion

Modern fashion has to be fast? VITO's sustainable materials experts Saskia and Tom see that differently.

The prevailing narrative suggests modern fashion demands relentless speed, but VITO’s sustainable materials experts, Saskia and Tom, challenge this assumption. In an increasingly complex global landscape, tracing the true environmental and social cost of clothing has become a significant hurdle. To address this, Tom Duhoux and Saskia Manshoven developed a system offering crucial perspective. Discover how their VITO project empowers ethical and ecological decision-making within fashion design—a vital step toward mindful consumption, as explored further in "Can laundry change how we shop?". [https://vito.be/en/jobs/blog/true-cost-calculator](https://vito.be/en/jobs/

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RENTING CLOTHES FOR TRAVEL,--PPL WHO ARE LOOKING TO VISIT INDIA PLS FILL THIS FORM

Planning a journey to India? We invite you to participate in a brief, academic survey exploring sustainable fashion practices within travel. Renting clothes is an increasingly popular choice for mindful travelers, offering a lighter footprint and curated style. Your insights will contribute to valuable research on this evolving trend. Please share your perspective by filling out this form: [https://forms.gle/EGuYQHdQNhY8HV1s9].

 Former Royal Staffer Reflects on the “Only Aspect of Their Life” that King Charles and Family Can Control
Latest from Marie Claire

Former Royal Staffer Reflects on the “Only Aspect of Their Life” that King Charles and Family Can Control

Within the meticulously structured world of the British monarchy, one domain remains firmly within the royal family's grasp: presentation. A former royal staffer reveals that controlling their image is "the only aspect of their life" they can truly dictate, with King Charles being “very particular” about every detail. This emphasis on outward perception, as explored in greater depth in our exclusive interview with royal expert Catherine Mayer regarding Princess Kate’s strategic style choices, underscores the unique pressures faced by those within the royal sphere.

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You can't have your cake and eat it too

The pursuit of sustainable style often gets tangled in a desire for guilt-free consumption, a paradox of wanting your cake and eating it too. It's a frustration to see requests for sustainable alternatives to fast fashion—mindset, ultimately, is the most significant element of conscious practice. Your existing wardrobe is likely already sustainable! Accepting that ready-to-wear inherently presents challenges is a powerful first step. As explored in our recent article, "Master’s research on climate strategy in luxury fashion," even established houses grapple with these complexities.

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Master’s research on climate strategy in luxury fashion - looking to speak with 2 people working in the field

My master’s research explores the evolving landscape of climate strategy within the luxury fashion sector. Focusing on Gucci, Dior, Stella McCartney, and Chloé, this thesis analyzes their sustainability communications and reports from 2020–2025. To validate these findings, I am seeking brief (30-minute) conversations with two professionals working in sustainability, CSR, consulting, or related fields within fashion. As “Before Luxury, There Is a Thread,” highlights, understanding the origins of a brand is crucial to assessing its impact.

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Sustainable Fashion Weekly General Discussion Thread

Welcome to Sustainable Fashion Weekly, a space for thoughtful discussion and shared exploration within this evolving world. We invite you to share your perspectives, discoveries, and questions related to ethical and environmentally conscious style. Let's foster a community built on mindful consumption and creative solutions. Consider how time and craftsmanship intertwine, as explored in our piece, "Watching a handloom changed the way I think about clothing," for a starting point. Share your thoughts—we’re eager to hear them.

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Was health, budget, or the environment the main reason you stopped buying fast fashion?

The shift away from fast fashion is increasingly common, but the motivations behind it vary widely. A recent query from /u/Dependent_Studio1986 asks: Was health, budget, or the environment the primary driver for your departure from disposable trends? This question highlights a growing awareness of the multifaceted impacts of the industry. Many are discovering that conscious consumption isn't just about aesthetics; it’s about well-being, financial responsibility, and planetary health.

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Secondhand fashion isn't always THE solution

The rise of secondhand fashion has been lauded as a powerful antidote to fast fashion, yet a nuanced perspective is vital. While undeniably valuable, relying solely on resale platforms isn't *the* solution. It doesn't halt production, incentivize ethical practices, or address the underlying mindset of consumption. In fact, resale can inadvertently fuel a “guilt-free shopping” mentality, encouraging overconsumption.

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Product Development

Navigating product development within a framework of mindful luxury reveals a consistent challenge: material sourcing represents the most significant source of both cost and waste. Achieving the desired quality and ethical standards—crucial to our brand ethos—demands meticulous selection and often, smaller production runs. This intentionality, while vital for sustainability, inherently impacts cost structures. For a deeper exploration of circularity within the fashion industry, consider our article, "Can Brands Create A Circular System For The Massive Clothing Waste Problem."

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Sustainable Fashion Weekly General Discussion Thread

Can Brands Create A Circular System For The Massive Clothing Waste Problem
SustainableFashion

Can Brands Create A Circular System For The Massive Clothing Waste Problem

The sheer volume of clothing waste presents a significant challenge, demanding innovative solutions beyond traditional disposal. Can brands truly engineer a circular system, transforming discarded garments into valuable resources? This exploration delves into the possibilities and complexities of closing the loop in the fashion industry, moving beyond linear models. We examine the potential for reimagined design, responsible sourcing, and robust recycling initiatives. As our recent piece, "Secondhand fashion isn't always THE solution," highlights, a multifaceted approach is essential for meaningful change.

 This Mediterranean Island Is Paradise for the Wellness- and Arts-Obsessed
Latest from Marie Claire

This Mediterranean Island Is Paradise for the Wellness- and Arts-Obsessed

Escape to Pantelleria, a volcanic Mediterranean island offering a uniquely restorative experience. Often described as the relaxed little sister to the Balearic Islands, Pantelleria seamlessly blends wellness and artistic inspiration. Here, dramatic landscapes meet a deeply rooted culture of slow living and creative expression. Discover thermal springs, savor authentic cuisine, and immerse yourself in a serene atmosphere—a true sanctuary for the soul. For those seeking a shift in perspective, it’s an ideal destination.

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Dissertation on Sustainability and Fast Fashion, Need Participants Please!

As a Masters student in entrepreneurship, I am conducting research for my dissertation: investigating the commercial viability of the Circular Economy within the UK’s fast fashion industry. My study explores how businesses can move beyond the "take, make, waste" linear model toward sustainable practices. To gather crucial insights, I am seeking 1-2 participants from the UK fast fashion industry—ideally managers or those with organizational consent. If you or someone you know can contribute, please reach out.

The Indie Fashion Brands It Girls Can't Stop Wearing In 2026
The Zoe Report

The Indie Fashion Brands It Girls Can't Stop Wearing In 2026

The whispers are undeniable: a new wave of indie fashion brands is captivating the discerning eye. It girls have spoken, and these five labels represent the pinnacle of understated elegance and considered design for 2026. Forget fleeting trends; these are the brands built on enduring quality and a quiet confidence. Discover labels that embody a modern femininity, prioritizing artistry and intention over overt displays.

The 7 Best Luxury Hotels In Seattle For A Stylish City Escape
The Zoe Report

The 7 Best Luxury Hotels In Seattle For A Stylish City Escape

Seattle beckons with a sophisticated allure, and discerning travelers deserve an equally refined stay. Discover our curated selection of the 7 Best Luxury Hotels in Seattle, each offering a unique blend of style and serenity. From pioneering carbon-positive hospitality to iconic waterfront views, these destinations promise an effortless escape. Indulge in a world where impeccable service meets urban chic. For further inspiration on cultivating a captivating personal brand, explore “Make Your Instagram Highlights IRRESISTIBLE.”

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Linus Tech Tips creates socks with heavy amount of synthetics that tackles sustainability in a different way

Linus Tech Tips, known for their tech explorations, has taken an intriguing turn towards sustainable fashion. Their team has engineered a remarkably durable sock, blending 33% polyester, 30% merino wool, 18% nylon, 13% acrylic, and 6% spandex—a composition born from six years of prototyping. Unusually for synthetic-heavy fashion, they’re backing this design with a limited lifetime warranty, promising a free replacement sock regardless of wear.

SustainableFashion

Sustainable (natural vibe) socks, NL/EU based

Welcome, Heleendr! Embarking on a more sustainable wardrobe is a beautiful intention. For durable, colorful socks with a natural vibe, prioritize brands committed to ethical sourcing and lasting quality. Several NL/EU-based options offer both style and longevity. Consider exploring brands that utilize organic cotton, recycled materials, or innovative natural fibers. For a deeper dive into evaluating brand claims, see our article "Happy Socks still good?" to assess sustainability assertions. We wish you luck in finding the perfect, enduring additions to your sock collection!

The average wardrobe has gone from 40 items to 200 in 60 years...
SustainableFashion

The average wardrobe has gone from 40 items to 200 in 60 years...

The sheer volume of clothing in our closets has dramatically increased over the past six decades. Where the average wardrobe once held around 40 items, it now swells to over 200. This exponential growth reflects a shift in consumer habits and the rise of fast fashion. Understanding this trend is crucial as we grapple with its environmental and ethical implications. For a deeper dive into the complexities of sustainability within the retail landscape, explore our article, "Retailers Are Telling the Wrong Sustainability Story."

Retailers Are Telling the Wrong Sustainability Story - "What Happens to My Mattress?"
SustainableFashion

Retailers Are Telling the Wrong Sustainability Story - "What Happens to My Mattress?"

The narrative surrounding sustainability in retail often misses a crucial point: what happens *after* the purchase? /u/SeltzerDog’s insightful piece, "Retailers Are Telling the Wrong Sustainability Story - 'What Happens to My Mattress?'," tackles this uncomfortable truth, highlighting the need for greater transparency and responsibility regarding product end-of-life. It's a vital conversation, especially as consumers increasingly demand eco-conscious choices. For broader perspectives on current trends, see our recent spotlight on COS, Zara, and Mango's summer selections.

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Is it ok to wear fast fashion if it's bought second hand and I plan to wear it for as long as it lasts?

Navigating the complexities of conscious consumption is a delicate balance. The question of wearing secondhand fast fashion—acknowledging potential worker exploitation while minimizing landfill waste—resonates deeply. It’s a valid internal conflict. Prioritizing longevity and mindful wear, as you do by sourcing from charity shops and older relatives, is a deeply intentional approach. Ultimately, extending the life cycle of existing garments holds considerable value. For those seeking to build a foundation of sustainably-made pieces, our article, "Sustainable basics clothing brands that actually hold up?" offers further exploration.

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How do small sustainable fashion brands manage product development?

Creating sustainable clothing is far more complex than simply selecting eco-friendly fabrics. Small, sustainable fashion brands navigate a labyrinth of challenges, from sourcing ethical manufacturers and translating design visions into tangible samples, to ensuring production aligns with their core values. The process demands meticulous attention to detail and a commitment to transparency. We’ve noticed this resonates deeply with our community—a sentiment echoed in discussions within our "Sustainable Fashion Weekly General Discussion Thread.

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Buying from fast fashion brands

Navigating the ethics of fast fashion is a complex consideration. While brands like Primark face criticism for their labor practices and environmental impact, your intention to rewear items for years introduces a nuanced element. The core issue isn’t necessarily the initial purchase, but the cycle of consumption. Extending the lifespan of garments reduces waste and lessens the demand for new production. As explored in "Found: An Under-the-Radar Athleisure Brand That I Can Wear to the Office," mindful choices regarding longevity and quality are increasingly valued.

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The Fashion Industry is Going Green. Are Garment-Exporting Countries Keeping Up with the Transition?

The fashion industry's shift towards sustainability is undeniable, driven by tightening European regulations and increasingly conscious consumers. For garment-exporting nations like Bangladesh and Vietnam, this transition represents more than environmental responsibility; it’s a crucial factor in maintaining global competitiveness. Staying ahead requires adapting swiftly to evolving standards. Explore this critical evolution further with “Premium Cashmere That Prioritizes Quality Over Fast Fashion,” which delves into a related facet of mindful production.

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Premium Cashmere That Prioritizes Quality Over Fast Fashion

Indulge in the timeless elegance of meticulously crafted cashmere. We believe in enduring quality over fleeting trends, offering pieces designed to elevate your everyday with understated luxury. This isn't about chasing the latest styles; it's about investing in enduring comfort and refined aesthetics. Each garment reflects a commitment to exceptional materials and thoughtful construction, embodying a quiet confidence and lasting beauty. For those seeking similar aesthetic sensibilities, explore our related article, "Linennaive Alternatives," for further inspiration.