Need honest feedback on a lifetime-repairable premium denim idea from Himachal (idea stage only)

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Namaste, everyone. I’m excited to share that I'm developing a premium denim concept inspired by Himachal, featuring a lifetime repair guarantee to combat textile waste. Traditional jeans contribute significantly to environmental issues, often lasting just 6-12 months. Before moving to the prototype phase, I seek your genuine feedback on three quick questions: How long do your jeans typically last before disposal? Would you invest in jeans designed to never end up in a landfill?

Namaste everyone,

I'm at the idea stage and working on a premium denim concept from Himachal that comes with a lifetime repair guarantee to reduce textile waste

The problem I'm trying to solve:

A normal pair of jeans uses 3,781 litres of water to produce

It becomes waste in just 6-12 months

I want real customer thoughts before moving to prototype.

Just 3 quick questions (30 seconds only):

How long does your jeans usually last before you throw it away?

Would you pay a premium for jeans that never go to landfill?

Would you like a brand that directly supports small farmers in Himachal?

This is purely for honest feedback. No website, no sales, no waitlist yet.

Please share your thoughts in the comments. I will personally reply to every comment.

Thank you 🙏

Manna Kumar (idea stage founder)

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Tagged with

#brand collaborations#premium denim#lifetime repair guarantee#textile waste#sustainable fashion#Himachal#customer feedback#water usage#jeans longevity#landfill waste#sustainable practices#fashion sustainability#environmental impact#small farmers#social responsibility#prototyping#ethical production#clothing durability#customer engagement#brand values