Olivia Jade's FORM Collab Will Be On Every Fashion Girl's Wishlist
Our take
In the ever-evolving world of fashion and content creation, Olivia Jade’s collaboration with activewear brand FORM stands out not just for its aesthetic appeal but also for the narrative it embodies. As she transitions from her early YouTube days, where she garnered attention for beauty tutorials and brand partnerships with names like Marc Jacobs Beauty, she is now carving a niche in the realm of fashion. This pivot is reflective of a broader trend where digital influencers leverage their platforms to create more meaningful experiences, akin to what we see in other recent highlights such as This "Perfect" Alex Mill Tote Is So Hype-Worthy, Even Gwyneth Paltrow Adores It and At Dior Cruise 2027, Jonathan Anderson Turned LACMA Into A Silver Screen Fantasy.
What makes Olivia Jade’s journey particularly notable is how it intertwines with her family legacy in the fashion industry. With her father, Mossimo Giannulli, a prominent designer, it seems almost serendipitous that she would gravitate towards fashion, extending her brand beyond simple influencer status. This evolution from vlogger to fashion collaborator reflects a growing recognition that influencers can play a pivotal role in shaping modern fashion narratives, much like how Miley Cyrus recently captivated audiences with her personal style at her first Dior fashion show. Such instances highlight a shift in the industry where the lines between celebrity, influencer, and designer are becoming increasingly blurred.
In her collaboration with FORM, Olivia Jade embraces the concept of activewear as a lifestyle choice, appealing to a demographic that values both aesthetics and functionality. This approach resonates especially well with today's consumers, who seek versatility in their wardrobe choices. The intersection of comfort and style is more relevant than ever, inviting a deeper conversation about how we define luxury in contemporary fashion. The aspirational yet accessible nature of Jade's collection encourages her audience to envision themselves in these pieces, ultimately fostering a sense of belonging within the realm of high-end fashion.
As we look ahead, it will be intriguing to observe how Olivia Jade’s collaboration with FORM influences the fashion landscape and whether it inspires other influencers to explore similar partnerships. The growing trend of influencers venturing into product development suggests a future where personal branding and fashion design are deeply intertwined. Will we see more content creators transcending their digital origins to become leaders in fashion? As the industry continues to evolve, the answer may shape not only how we consume fashion but also who we celebrate as the new icons of style.
Much like many teens in the 2010s, Olivia Jade spent her free time making YouTube videos — a casual after-school hobby that quickly evolved into a full-fledged beauty career. At just 14, she rose to prominence thanks to her makeup tutorials and brand partnerships (think Marc Jacobs Beauty and Philosophy). However, given that her father is designer Mossimo Giannulli, a foray into fashion felt almost inevitable. “Fashion has always been around in my family, and even as a little kid, I loved watching fashion shows and have always had a really big interest in it,” Jade tells TZR on a Zoom call. Now, the 26-year-old is following in her dad’s footsteps, co-designing a collection with FORM, marking the activewear brand’s first-ever celebrity collaboration.
The partnership came together organically, sparked by a casual exchange between Jade and FORM co-founder Sami Clarke. “I’m friends with Sami, and I texted her and told her, ‘These shorts are insane,” Jade, a longtime fan and customer of the brand, said about the brand’s micro shorts. “She was like, ‘We have to do something together.’ Then, the next thing we knew, our teams were talking.” The result: a tight edit of striped knit sets, classic neutral capris, logo-stamped sweats, two-tone bras — and, of course, the itty-bitty shorts that started it all.
As for the design process, Jade, who is also the daughter of Full House alum Lori Loughlin, took a collaborative, but hands-off, approach. “FORM also has such a great design team — all the girls there are so talented — so I let them do their thing,” she adds. “Obviously, they know their audience and what works for their workout sets, but I was more involved in other pieces, like the capris. They designed a lot of it and showed it to me. We picked colors together, and I kind of gave my two cents in that way.” The end result reflects Jade’s signature playful yet polished style, which the content creator says has become more pared back over time.
“I try to be comfortable, but I also like having a great staple jean and T-shirt — just finding those pieces that make me feel really confident,” Jade shares, adding that some of her favorite wardrobe essentials hail from Denim Revival, St. Agni, and The Row. “Sometimes my wallet doesn’t really appreciate that,” she jokes about shopping at the latter label. Still, while the influencer tends to gravitate toward timeless basics, she’s not immune to a good trend and is particularly loving wedges this season. “I didn’t think I would ever say that,” she says. “I’m also very into a headscarf; I pretty much always have one on.”
As a fixture on the red carpet these days, Jade is no stranger to getting glammed up. When speaking with TZR last week, she was still buzzing from her Elie Saab moment at the LACMA opening gala the night before, where she bore an uncanny resemblance to her famous mom. “The [black lace] dress was straight off the runway, so it was really cool to wear,” Jade shares. However, her style evolution hasn’t been without a few cringe-inducing fashion choices. “There are some red carpet moments from when I was a kid that I look back on, and I’m just like, ‘Oh dear God,’” she says with a chuckle. “I was giving style advice at 16 years old — I don't know who let me do that,” Jade adds about the early days of her YouTube channel.
Now 26, Jade has firmly come into her own as a fashion force. Beyond FORM, she’s partnered with an impressive roster of brands — Michael Kors, Louis Vuitton, Brilliant Earth, and Good American among them — fronting campaigns and collaborating on social media content. If her latest activewear drop has caught your eye (how could it not?), shop some standout pieces from the collection below.
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